Experience: Case study examples:
BCO: 1)Advice on marketing promotion, website development and use for several older peoples residential and nursing homes.
2) Facilitation of workshops to identify and prioritise marketing improvement opportunities, for older peoples residential care and domiciliary care businesses
3) Advice/ support in overall marketing strategy development, for a group of learning disabilities homes.
LB: As part of the '12 Counties' care home project, conducted market surveys, covering:
a) needs, buying preferences and financial considerations, for older people and their relatives
b) funding considerations and choices, through IFAs (independent financial advisors)
c) provider attitudes and likely behaviours in relation to fee setting, in the light of the Care Act