Better Care Outcomes Ltd. - Promoting excellent outcomes & value for money in social care
Marketing and Customer Management
 
The challenge: Historically many providers have not needed to be highly competent marketers as business has rolled in, but now they need to be more proactive, with excellent websites, and to be able to target and communicate with their prospective customers, who will increasingly purchase services individually, many through individual budgets.
 
 
 
 
Development of overall marketing approaches, marketing strategy and implementation support, advice on how best to meet customer needs, developing customer value propositions, improving sales effectiveness and customer relationship management.
 
Thereby increasing revenue (including the role of effective websites, marketing direct to prospective service users and relationship building with care managers/ procurement commissioners).
 
 
Experience: Case study examples:
BCO: 1)Advice on marketing promotion, website development and use for several older peoples residential and nursing homes.
 2) Facilitation of workshops to identify and prioritise marketing improvement opportunities, for older peoples residential care and domiciliary care businesses 
3) Advice/ support in overall marketing strategy development, for a group of learning disabilities homes.  
LB: As part of the '12 Counties' care home project, conducted market surveys, covering:
a) needs, buying preferences and financial considerations, for older people and their relatives
b) funding considerations and choices, through IFAs (independent financial advisors)
c) provider attitudes and likely behaviours in relation to fee setting, in the light of the Care Act